GML 2026: Demand Gen uplift experiments launched to measure incremental impact alongside Performance Max

Date

May 20, 2026

Primary source

Accelerate with Google (Google Ads)

Sources

• open_in_new
  Demand Gen Uplift ExperimentsAccelerate with Google (Google Ads) · May 20, 2026
• open_in_new
  Fuel your next wave of growth on YouTube with Demand GenGoogle Ads & Commerce Blog · May 20, 2026

Related changes

• Aug 27, 2026August Demand Gen Drop: messaging-app conversations from YouTube Demand Gen ads entered testing
• Aug 25, 2026Demand Gen campaigns can now optimize toward multiple conversion goals at once
• Aug 18, 2026Recommended daily budget for Demand Gen Target CPA lowered from 15x to 10x the target
• Jul 29, 2026Universal Commerce Protocol checkout enabled from YouTube Demand Gen ads for US shoppers
• Jul 29, 2026Target ROAS bidding in Demand Gen upgraded to be less conservative early in a campaign
• Jul 29, 2026Checkout Links for Demand Gen expanded to nine more markets

← See this change in the change history