Travel feeds launched in Demand Gen, powering dynamic hotel video ads from Hotel Center data

Date

Jan 22, 2026

Regions

Global

Primary source

Google Ads & Commerce Blog

Sources

• open_in_new
  See the newest product features in January's Demand Gen DropGoogle Ads & Commerce Blog · Jan 22, 2026

Related changes

• May 20, 2026GML 2026: Product videos at scale announced, serving Merchant Center video libraries dynamically in Demand Gen
• May 20, 2026GML 2026: Google Maps inventory added to Demand Gen with opt-in/opt-out channel control
• May 20, 2026GML 2026: Demand Gen uplift experiments launched to measure incremental impact alongside Performance Max
• May 20, 2026GML 2026: Demand Gen product feeds extended to tablets, more verticals and a mobile pause option
• May 20, 2026GML 2026: Creator partnership videos surfaced in the asset picker during Demand Gen setup
• May 20, 2026GML 2026: Campaign type attribution launched to isolate every conversion Demand Gen contributes

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