Campaign total budgets opened in beta for Search, Performance Max and Shopping campaigns

Advertisers can set a fixed total budget for a campaign over a defined date range (days to weeks) and let Google pace spend to fully use it by the end date, instead of managing daily budgets manually.

PPC Land reported the global open-beta expansion on January 15, 2026; Google's Accelerate announcement is dated January 26. Google later described total budgets as 'already launched' to all Search, Shopping and Performance Max campaigns in its May 2026 bidding roundup. Promotion mode (June 2026) is compatible with campaign total budgets.