GML 2026: 'New prospects' customer acquisition mode added alongside new-customer value and new-customers-only
- Date
- May 20, 2026
- Primary source
- Accelerate with Google (Google Ads)
A third new customer acquisition mode targets people who have never searched for the brand, visited the site, engaged or purchased. Works across Performance Max, Search, Shopping and Demand Gen. Practitioners spotted the 'Only bid for new prospects' beta option in Performance Max in August 2026.
Sources
- open_in_newNew Customer Acquisition modesAccelerate with Google (Google Ads) · May 20, 2026
- open_in_newGoogle Tests 'Only Bid for New Prospects' in Performance MaxPPC News Feed · Aug 25, 2026
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