GML 2026: 1-click creative testing announced to auto-test new assets against current top performers
- Date
- May 20, 2026
- Regions
- Global (English)
- Primary source
- Google Ads & Commerce Blog
From Asset Studio, advertisers will be able to launch an A/B test of newly generated assets against existing top performers across Search, Display, YouTube and Shopping with one click. Global English rollout planned for summer 2026.
PPC News Feed reported creative insights gaining A/B testing in August 2026.
Sources
- open_in_newAsset Studio is entering a new era of AI-powered creativityGoogle Ads & Commerce Blog · May 20, 2026
- open_in_newGoogle Marketing Live 2026: every announcement that actually mattersPPC Land · May 20, 2026
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