Google Ads tag began automatically collecting a broader range of website event data
- Date
- Feb 4, 2026
- Regions
- Global
- Primary source
- Tag Manager Help
Google Ads now automatically collects more website event data with less manual configuration; advertisers may see additional network requests to Google domains from the Google tag.
Advertisers with strict consent or data-minimization requirements should review what the Google tag now sends and adjust tag settings or consent mode accordingly.
Sources
- open_in_newRelease notes - Tag Manager HelpTag Manager Help ยท Feb 4, 2026
Related changes
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