Google Ads Change History
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Change historychevron_rightGoogle Tag & Tag Managerchevron_rightFeb 4, 2026

Google Ads tag began automatically collecting a broader range of website event data

Date
Feb 4, 2026
Regions
Global
Primary source
Tag Manager Help

Google Ads now automatically collects more website event data with less manual configuration; advertisers may see additional network requests to Google domains from the Google tag.

Advertisers with strict consent or data-minimization requirements should review what the Google tag now sends and adjust tag settings or consent mode accordingly.

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