Conversion action settings gained a beta to connect BigQuery, MySQL and other data sources
- Date
- Feb 17, 2026 (first reported)
- Primary source
- Search Engine Land
A gradual beta lets advertisers link external databases directly inside conversion settings to enrich conversion data with first-party values. Reported by Anu Adegbola for Search Engine Land.
Coverage: Search Engine Land (2026-02-17); PPC News Feed (2026-02-17).
Sources
- open_in_newGoogle Ads adds beta data source integrations to conversion settingsSearch Engine Land · Feb 17, 2026
- open_in_newData Source Integration Now Available in Conversion SettingsPPC News Feed · Feb 17, 2026
Related changes
Undo