Demand Gen campaigns using view-through optimization on Discover were moved from CPC to CPM billing
- Date
- Jun 16, 2026 (first reported)
- Effective
- Jul 15, 2026
- Primary source
- Search Engine Land
Anthony Higman shared a notification that from July 15 Demand Gen campaigns using VTC optimization on Discover would be billed per thousand impressions; disabling VTC optimization opts out.
Coverage: Search Engine Land (2026-06-16); PPC News Feed (2026-06-16).
Sources
- open_in_newGoogle Ads shifts Demand Gen billing to CPM for some Discover campaignsSearch Engine Land · Jun 16, 2026
- open_in_newBilling Update for Demand Gen with VTCPPC News Feed · Jun 16, 2026
Related changes
Undo