Restricted targeting guidance clarified for sensitive categories in Demand Gen and Discovery

Date

Jun 3, 2026

Regions

Global

Primary source

Google Ads Policy Help

Sources

• open_in_new
  Updates to Restricted targeting in Personalized advertising (June 2026)Google Ads Policy Help · Jun 3, 2026

Related changes

• Aug 27, 2026August Demand Gen Drop: messaging-app conversations from YouTube Demand Gen ads entered testing
• Aug 25, 2026Demand Gen campaigns can now optimize toward multiple conversion goals at once
• Aug 18, 2026Recommended daily budget for Demand Gen Target CPA lowered from 15x to 10x the target
• Jul 29, 2026Universal Commerce Protocol checkout enabled from YouTube Demand Gen ads for US shoppers
• Jul 29, 2026Target ROAS bidding in Demand Gen upgraded to be less conservative early in a campaign
• Jul 29, 2026Checkout Links for Demand Gen expanded to nine more markets

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