Enhanced conversions for web and for leads being merged into a single on/off setting

Google Ads began accepting user-provided data from website tags, Data Manager and the API simultaneously (April 2026) and is replacing the separate enhanced conversions for web and for leads products with one unified on/off setting at account and conversion-action level (June 2026). Existing users are migrated automatically.

Phase one (April 2026): multiple implementation channels accepted at once. Phase two (June 2026): UI distinction removed. Separately, the Google Ads API blocked new offline conversion import / enhanced conversions for leads uploads from June 15, 2026 in favor of the Data Manager API.