Google Ads Change History
googleadschangehistory.comby
BM
Change historychevron_rightGoogle Adschevron_rightAug 7, 2026

A 'Report on new customers acquired' measurement-only option replaced the 0.01 bid-adjustment workaround

Date
Aug 7, 2026 (first reported)
Primary source
Search Engine Roundtable

Vasant Chaudhary found the new customer acquisition option that segments conversions by new versus existing customers without affecting bidding; Thomas Eccel shared it on LinkedIn.

Coverage: Search Engine Roundtable (2026-08-07); Search Engine Land (2026-08-07); PPC News Feed (2026-08-07).

Sources

Related changes

Undo

← See this change in the change history