Conversion setup tested a 'Set up in Google Tag Manager' option that pushes tags directly into GTM
- Date
- Apr 17, 2026 (first reported)
- Primary source
- Search Engine Land
Natasha Kaurra spotted a new option during conversion action setup that creates the conversion tag in Google Tag Manager without manual implementation. Google later added guided GTM setup in July.
Coverage: Search Engine Land (2026-04-17); PPC News Feed (2026-04-17).
Sources
- open_in_newGoogle Ads tests direct Google Tag Manager integration for conversion setupSearch Engine Land · Apr 17, 2026
- open_in_newConversion Setup Gets Direct GTM Integration OptionPPC News Feed · Apr 17, 2026
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