Smart Bidding Exploration launched for all feedless Performance Max campaigns; beta for Shopping ads
- Date
- Jun 15, 2026
- Regions
- Global
- Primary source
- Accelerate with Google (Google Ads)
Smart Bidding Exploration is now available globally in all languages for Performance Max campaigns without a product feed, and in beta for Shopping ads in both feed-based Performance Max and standard Shopping campaigns. Advertisers set a ROAS tolerance to reach converting users from unexpected queries.
Google cites an 18% increase in unique converting search query categories and 19% more conversions from internal 2025 data.
Sources
- open_in_newBidding and Budgeting Updates to Scale Your GrowthAccelerate with Google (Google Ads) · Jun 15, 2026
- open_in_newGoogle expands Smart Bidding Exploration, adds Promotion ModeSearch Engine Land · Jun 15, 2026
- open_in_newGoogle Ads Promotion Mode Beta, Smart Bidding Exploration Expands & Bidding Target Optimization ChangesSearch Engine Roundtable · Jun 15, 2026
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