View-through conversion optimization became generally available for Demand Gen on YouTube
- Date
- Apr 23, 2026
- Primary source
- Google Ads & Commerce Blog
Demand Gen campaigns can now bid toward view-through conversions, which Google says drives more conversions in less time for YouTube-heavy campaigns.
PPC News Feed reported a further expansion and behavior update of VTC optimization in August 2026.
Sources
- open_in_newConvert faster on YouTube with April's Demand Gen DropGoogle Ads & Commerce Blog · Apr 23, 2026
- open_in_newView-through conversion (VTC) optimizationAccelerate with Google (Google Ads) · May 20, 2026
Related changes
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