Google notified advertisers that Ads and Merchant Center accounts would be linked automatically from June 6

Date

May 11, 2026 (first reported)

Effective

Jun 6, 2026

Primary source

PPC News Feed

Sources

• open_in_new
  Automatic Linking Google Ads With Merchant CenterPPC News Feed · May 11, 2026

Related changes

• Aug 18, 2026Google quietly removed the July announcement expanding Shopping ads and free listings to 14 new markets
• Jul 25, 2026Ask Advisor began rolling out in Merchant Center following its Google Marketing Live 2026 announcement
• Jul 24, 2026AI summary insights, suggested searches and previous-chats panel added to the Merchant Center dashboard
• Jul 9, 2026"Merchant Center Next" branding dropped; platform renamed back to Merchant Center
• May 13, 2026'Merchant Advisor' AI chatbot was spotted live inside Merchant Center
• Feb 17, 2026Merchant Center renamed 'Destinations' to 'Marketing methods'

← See this change in the change history