'Merchant Advisor' AI chatbot was spotted live inside Merchant Center
- Date
- May 13, 2026 (first reported)
- Primary source
- PPC News Feed
Tamara Hellgren found an AI assistant inside Merchant Center offering setup, troubleshooting and optimization guidance in a limited beta. Google later folded it into Ask Advisor.
Coverage: PPC News Feed (2026-05-13); Search Engine Roundtable (2026-05-13).
Sources
- open_in_newMerchant Advisor Spotted in Google Merchant CenterPPC News Feed · May 13, 2026
- open_in_newGoogle Merchant Center Tests Merchant AdvisorSearch Engine Roundtable · May 13, 2026
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