GA4 added an 'AI Assistant' default channel for ChatGPT, Gemini and Claude traffic
- Date
- May 13, 2026
- Regions
- Global
- Primary source
- Google Analytics Help
Traffic from AI assistants is now automatically assigned medium 'ai-assistant', campaign '(ai-assistant)' and a dedicated AI Assistant channel in Default Channel Group reports.
Sources
- open_in_newWhat's new in Google AnalyticsGoogle Analytics Help · May 13, 2026
- open_in_newGoogle Analytics adds AI Assistant channel to measure AI trafficSearch Engine Land · May 14, 2026
Related changes
Undo