Google announced Meridian marketing mix modeling coming to Google Analytics 360
- Date
- May 20, 2026
- Regions
- Global
- Primary source
- Google Blog
At Google Marketing Live, Google said its open-source Meridian MMM is coming to Analytics 360 to unify first-party cross-channel data, measure causal performance and run predictive scenario forecasts, with Qualified Future Conversion signals from Google Ads to be integrated later.
The cross-channel budgeting help page already references a Meridian-based model in alpha for select 360 customers.
Sources
- open_in_newTurn data into decisions with unified measurementGoogle Blog · May 20, 2026
- open_in_new[GA4] Cross-channel budgetingGoogle Analytics Help · May 20, 2026
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