Universal Cart launched and UCP checkout expanded to Canada, Australia, the UK and YouTube
- Date
- May 20, 2026
- Regions
- US, Canada, Australia, UK
- Primary source
- Google Keyword Blog
At Google Marketing Live 2026 Google introduced Universal Cart, a cross-retailer cart spanning Search, Gemini, YouTube and Gmail with Google Pay checkout, and said UCP checkout would extend to Canada and Australia, later the UK, plus YouTube in the US, with buy-now-pay-later via Affirm and Klarna. Merchants remain merchant of record.
Launch partners included Nike, Sephora, Target, Ulta Beauty, Walmart, Wayfair and Shopify merchants. Universal Cart was slated for US Search and the Gemini app in summer 2026. UCP was also slated to reach Demand Gen and YouTube Shopping ads.
Sources
- open_in_newHow we're helping retailers thrive with new Universal Commerce Protocol features and AI tools on GoogleGoogle Keyword Blog · May 20, 2026
- open_in_newGoogle Shopping introduces Universal Cart, agentic shoppingGoogle Keyword Blog · May 19, 2026
- open_in_newGoogle expands Universal Commerce Protocol and launches new agentic shopping toolsSearch Engine Land · May 20, 2026
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