Shopping ads and free listings policies consolidated into single 'Shopping policies'

Date

Jul 15, 2026

Effective

Sep 1, 2026

Regions

Global

Primary source

Google Merchant Center Help

Sources

• open_in_new
  Update to Google's Shopping ads and free listing policiesGoogle Merchant Center Help · Jul 15, 2026

Related changes

• Aug 24, 2026Event section added to Merchant Center Promotions for sale events with URL, images and categories
• Jul 1, 2026Checkout ("Buy now") links expanded to Indonesia, France, Mexico, Argentina, Israel, Poland and Australia
• Jun 1, 2026Vehicle ads launched for all auto advertisers in Japan
• May 20, 2026Universal Cart launched and UCP checkout expanded to Canada, Australia, the UK and YouTube
• May 1, 2026US Vehicle ads expanded to ATVs, UTVs, RVs and non-motorized trailers
• Mar 27, 2026Vehicle ads made available to all vehicle advertisers in Spain, Italy and Germany

← See this change in the change history