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Change historychevron_rightMerchant Centerchevron_rightMar 27, 2026

Vehicle ads made available to all vehicle advertisers in Spain, Italy and Germany

Date
Mar 27, 2026
Effective
Mar 1, 2026
Regions
Spain, Italy, Germany
Primary source
Merchant Center Help

Google opened Vehicle ads to all vehicle advertisers in Spain, Italy and Germany, who can upload vehicle data sources to Merchant Center and run Performance Max campaigns.

Continues the European rollout that reached France and the Netherlands in August 2025; Google said expansion to additional countries was planned.

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