Promotion mode launched in beta for Search and Performance Max to schedule temporary ROAS and budget changes
- Date
- Jun 15, 2026
- Regions
- Global
- Primary source
- Accelerate with Google (Google Ads)
Promotion mode lets advertisers schedule a 3-to-14-day window in which ROAS tolerance is temporarily loosened and extra daily budget is added, then automatically reverts. Compatible with daily and campaign total budgets.
Sources
- open_in_newBidding and Budgeting Updates to Scale Your GrowthAccelerate with Google (Google Ads) · Jun 15, 2026
- open_in_newPromotion mode is here - Google's Ginny Marvin explains what actually changedPPC Land · Jun 15, 2026
Related changes
Undo