Google Ads Change History
googleadschangehistory.comby
BM
Change historychevron_rightGoogle Adschevron_rightJun 23, 2026

Financial services verification extended to 24 additional EEA markets

Date
Jun 23, 2026
Effective
Jul 23, 2026
Regions
EEA
Primary source
Google Ads Policy Help

Advertisers promoting banking, credit, investment, insurance and related products in 24 EEA countries (Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, Greece, Hungary, Iceland, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Romania, Slovakia, Slovenia, Sweden) must complete Financial Services verification when requested, with rolling enforcement from July 23, 2026.

Extends the verification program already in place in markets such as the UK, Ireland, Germany, Spain and others.

Sources

Related changes

Undo

โ† See this change in the change history