Financial services verification extended to 24 additional EEA markets
- Date
- Jun 23, 2026
- Effective
- Jul 23, 2026
- Regions
- EEA
- Primary source
- Google Ads Policy Help
Advertisers promoting banking, credit, investment, insurance and related products in 24 EEA countries (Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, Greece, Hungary, Iceland, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Romania, Slovakia, Slovenia, Sweden) must complete Financial Services verification when requested, with rolling enforcement from July 23, 2026.
Extends the verification program already in place in markets such as the UK, Ireland, Germany, Spain and others.
Sources
- open_in_newIntroducing New Verification Requirements for Certain Financial Services Advertisers (June 2026)Google Ads Policy Help ยท Jun 23, 2026