Alcohol policy expanded to permit alcohol ads in 28 additional countries
- Date
- Jul 1, 2026
- Effective
- Jul 28, 2026
- Regions
- Global (28 added countries)
- Primary source
- Google Ads Policy Help
From July 28, 2026, alcohol advertising is permitted, up to region-specific ABV limits, in 28 more countries including Brazil, Finland, Iceland, Kenya, South Korea, Vietnam and many African markets.
Google's change log dates this entry to July 2026. Ecuador (<5% ABV), Iceland (<2.25%) and Vietnam (<5.5%) carry ABV caps.
Sources
- open_in_newUpdate to Alcohol Policy: Country expansion (July 2026)Google Ads Policy Help · Jul 1, 2026
Related changes
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