Bid Target Adjustment Tool released July 6 ahead of the August 17 target-based bidding change
- Date
- Jul 2, 2026
- Effective
- Jul 6, 2026
- Regions
- Global
- Primary source
- Google Ads Help
A new tool, reachable from the account notifications banner or the Campaigns page bidding settings (and in Search Ads 360), lets advertisers review campaigns that were limited by budget over the past 12 months and keep, lower or replace their CPA/ROAS targets before the August 17 change.
Sources
- open_in_newFrequently asked questions about changes to Target-based bid strategiesGoogle Ads Help · Jul 2, 2026
- open_in_newGoogle Ads Changes With Bidding For Campaigns Limited By BudgetSearch Engine Roundtable · Jul 2, 2026
- open_in_newGoogle Ads forces some CPAs to double starting August 17PPC Land · Jul 2, 2026
Related changes
Undo