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Change historychevron_rightGoogle Adschevron_rightJul 9, 2026

AI labeling setting allowed in-creative AI disclosure labels for image and video ads

Date
Jul 9, 2026
Effective
Jul 9, 2026
Regions
EU; India; US (New York)
Primary source
Google Ads Policy Help

From July 2026 advertisers may add text or visual AI-generated/modified labels directly inside image and video creatives via a gradually rolling out AI label setting, to help with rules in the EU, India and New York; the label does not guarantee compliance.

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