Limited ad serving policy expanded to cover all Google Ads products

Google extended Limited ad serving beyond Search to all Google Ads, restricting impressions from unqualified advertisers across Search, YouTube, Gmail, Play and Discover in specific scenarios. Implementation is gradual and completes by 2028; advertisers qualify via verification, clear branding, policy compliance and positive engagement.

Google recommends completing advertiser verification and pinning the domain in the first headline of responsive search ads.