'Deal Ends' experimental annotation documented for Shopping ads, showing '3 days left' urgency badges

A new Merchant Center help page explains the experimental Deal Ends annotation, which automatically adds countdown badges such as '3 days left' under product prices on Product Listing Ads, generated from existing promotions and sale_price data. Deals must expire within 7 days; there is no opt-out and no dedicated reporting yet.

Eligibility differs by season. Holiday window (Oct 15 to Jan 5): at least 10% off the post-deal price, lowest price in the prior 60 days, 60-day minimum interval between annotations per offer. Outside the holiday window: at least 5% off, lowest price in the prior 15 days, price-affecting promotions only, 15-day minimum interval. Not available in the EEA, Switzerland or the UK.

Coverage: Search Engine Roundtable (2026-08-06); Search Engine Land (2026-08-06); PPC News Feed (2026-08-11).