Promotions shopper incentive gained a 'limit the maximum amount of money customers can receive' option

A new setting in Merchant Center Promotions lets merchants choose whether to cap the maximum amount a customer can receive from a shopper incentive, for example on percentage-off or cashback offers.

Not yet reflected in the 'Create a promotion' help page at time of writing; the first-order promotion doc still says not to set a maximum discount amount for that promotion type. Spotted by Arpan Banerjee.

Coverage: PPC News Feed (2026-08-25).