Enhanced matching setting rolled out for Customer Match to match non-Google email addresses via publishers

Enhanced matching privately matches Customer Match lists against publishers' consented lists, so international advertisers can reach customers whose emails (for example yahoo.com, outlook.com, web.de) are not tied to Google accounts. Maximum membership duration is 60 days versus 540 for standard Customer Match, and it works without third-party cookies.

Some early testers reported poor match quality and disabled it.