Automated promotions launched: Google pulls offers off landing pages and attaches them to ads

A new account-level automated asset scans landing pages for live offers such as '20% off' or 'buy one get one free' and attaches them as promotion assets to eligible Search and Performance Max campaigns. Campaigns need active location assets, and campaigns already running manual promotions are skipped.

Each sourced promotion is valid for less than 24 hours before Google re-verifies it against the landing page. Advertisers can turn it off under Campaigns > Assets > account-level automated assets > Advanced settings > Automated promotions > Off; Google may ask for an opt-out reason.