Multi-campaign A/B tests for budget and ROI targets announced for Search, rolling out in September
- Date
- Aug 20, 2026
- Effective
- Sep 1, 2026
- Regions
- Global
- Primary source
- Google Ads & Commerce Blog
Advertisers will be able to test different budgets and CPA/ROAS targets across a group of Search campaigns in a single A/B experiment to see how scaling affects results, instead of testing campaign by campaign.
Sources
- open_in_newNew AI Max tools can help you scale your Search campaignsGoogle Ads & Commerce Blog · Aug 20, 2026
- open_in_newMake AI Max work for your business with new testing and planning toolsAccelerate with Google (Google Ads) · Aug 26, 2026
- open_in_newGoogle Ads Launches New Search and AI Max Experimentation ToolsSearch Engine Journal · Aug 24, 2026
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