AI Max help doc was updated: broad keywords are not treated as exact match for keyword prioritization
- Date
- Sep 1, 2026 (first reported)
- Primary source
- Search Engine Roundtable
Barry Schwartz spotted new guidance that advertisers must add exact match copies of keywords to preserve keyword prioritization in AI Max, at the cost of historical data.
Sources
- open_in_newGoogle Ads AI Max Keyword Prioritization For Exact MatchSearch Engine Roundtable · Sep 1, 2026
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