Bumper ads redefined as 5 to 6 seconds long instead of '6 seconds or shorter'
- Date
- Sep 2, 2026
- Regions
- Global
- Primary source
- Google Ads Help
Google's video ad formats Help page now describes bumper ads as between 5 and 6 seconds rather than 6 seconds or shorter, so creative under 5 seconds no longer meets the format requirement. Bumper ads remain non-skippable video that runs before, during or after a video.
Sources
- open_in_newAbout video ad formatsGoogle Ads Help · Sep 2, 2026
- open_in_newBumper Ads Redefined as 5 to 6 Seconds LongPPC News Feed · Sep 2, 2026
Related changes
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