Assets reporting gained a 'Used since' column showing when each asset was added
- Date
- Jan 21, 2025 (first reported)
- Primary source
- Search Engine Land
PPC News Feed first spotted a new 'Used since' column in asset reporting that reveals when creative elements were added to an account. Search Engine Roundtable documented the same column for Performance Max a week later.
Coverage: Search Engine Land (2025-01-21); Search Engine Roundtable (2025-01-28). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.
Sources
- open_in_newNew Google Ads feature spotted: Asset historySearch Engine Land · Jan 21, 2025
- open_in_newGoogle Ads New Used Since Column For PMaxSearch Engine Roundtable · Jan 28, 2025
Related changes
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