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Change historychevron_rightGoogle Adschevron_rightJan 21, 2025

Government documents policy dropped certification for European vignettes and French business IDs

Date
Jan 21, 2025
Effective
Feb 5, 2025
Regions
Europe; France
Primary source
Google Ads Policy Help

Google removed the certification requirement for advertisers promoting European vignettes/e-vignettes, and advertisers promoting business identifiers only in France no longer need government authorization (a policy exclusion application is still required). Enforcement began February 5, 2025 and ramped over about 8 weeks.

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