Brand exclusions by format announced for retail Performance Max campaigns

Date

Jan 23, 2025

Primary source

Google Ads & Commerce Blog

Sources

• open_in_new
  Kick off 2025 with new Performance Max featuresGoogle Ads & Commerce Blog · Jan 23, 2025

Related changes

• May 21, 2025One-click exclusion of users who recently interacted with your brand announced for Performance Max
• May 16, 2025Device targeting rolled out in Performance Max campaign settings
• May 2, 2025Performance Max search themes limit doubled from 25 to 50 per asset group
• Apr 30, 2025Channel performance reporting announced for Performance Max, in open beta globally by Google Marketing Live
• Apr 30, 2025Asset-level reporting expanded to impressions, clicks and cost across Performance Max, Search and Display
• Apr 21, 2025All five Performance Max description slots standardised to a 90-character limit

← See this change in the change history