One-click exclusion of users who recently interacted with your brand announced for Performance Max
- Date
- May 21, 2025
- Primary source
- Google Ads Help
Google announced a Performance Max beta, coming later in 2025, that excludes users who recently searched for or interacted with the advertiser's brand so budget focuses on prospecting.
Announced by Google on 2025-05-21 (Google Ads Help); also covered by Search Engine Journal.
Sources
- open_in_newGoogle Marketing Live 2025: Your roundup of announcementsGoogle Ads Help · May 21, 2025
- open_in_newHere's Everything That Was Announced At Google Marketing Live 2025Search Engine Journal · Jun 5, 2025
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