Device targeting rolled out in Performance Max campaign settings

Date

May 16, 2025 (first reported)

Primary source

PPC News Feed

Sources

• open_in_new
  Performance Max Gets Device Targeting ControlPPC News Feed · May 16, 2025
• open_in_new
  Kick off 2025 with new Performance Max featuresGoogle Ads & Commerce Blog · Jan 23, 2025

Related changes

• Sep 10, 2025Performance Max channel performance report gained bulk reporting, download and segmentation
• Aug 25, 2025Performance Max channel reporting became available at the account level across campaigns
• Aug 14, 2025PMax channel reporting gained a 'share of cost' toggle showing each channel's spend share
• Aug 13, 2025Gender exclusions appeared in Performance Max campaign settings
• Aug 9, 2025$0.01 placeholder value for new customer acquisition no longer supported
• Aug 7, 2025Performance Max search themes limit raised from 25 to 50 per asset group

← See this change in the change history