Performance Max search themes limit doubled from 25 to 50 per asset group
- Date
- May 2, 2025 (first reported)
- Primary source
- Search Engine Land
The maximum number of search themes per Performance Max asset group increased from 25 to 50, rolling out gradually across accounts. Google's 2025 highlights page later confirmed the new limit.
Coverage: Search Engine Land (2025-05-02); Search Engine Roundtable (2025-05-05). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.
Sources
- open_in_newGoogle Ads expands Search Themes limit in Performance MaxSearch Engine Land · May 2, 2025
- open_in_newGoogle doubles search themes limit for performance max campaignsPPC Land · May 2, 2025
- open_in_newGoogle Ads Highlights of 2025Google Ads Help · Dec 8, 2025
- open_in_newGoogle Ads PMax Search Themes Tests 50 Limit (Up From 25)Search Engine Roundtable · May 5, 2025
Related changes
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