High value new customer mode for the new customer acquisition goal rolled out to all advertisers
- Date
- Jan 23, 2025
- Primary source
- Google Ads & Commerce Blog
The high value mode of the new customer acquisition goal, introduced in beta in 2024, rolled out to all Performance Max advertisers. It lets advertisers specify high-value customers and their long-term value through Customer Match so bidding can prioritise them.
Sources
- open_in_newKick off 2025 with new Performance Max featuresGoogle Ads & Commerce Blog · Jan 23, 2025
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