New prediction model reduced Search ads leading to hard-to-navigate landing pages
- Date
- Feb 5, 2025
- Primary source
- Google Ads & Commerce Blog
Google introduced an improved ad quality prediction model that evaluates whether a landing page offers clear navigation to what the user wanted. Ads pointing to pages without an easy path to the relevant content are now less likely to show.
Announced by Google on 2025-02-05 (Google Ads & Commerce Blog); also covered by Search Engine Land.
Sources
- open_in_newSearch ads and the importance of landing page navigationGoogle Ads & Commerce Blog · Feb 5, 2025
- open_in_newNew Google Ads prediction model scores landing page navigationSearch Engine Land · Feb 6, 2025
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