Smart Bidding Exploration launched in global beta for Search campaigns

Smart Bidding Exploration is a campaign setting that gives Target ROAS bidding flexibility to pursue conversions from a wider range of search query categories, including lower-volume queries Smart Bidding would otherwise underbid. Google called it its biggest bidding update in over a decade and reported 18% more unique converting query categories and 19% more conversions.

Available globally in beta at launch. It builds on AI Max for Search and applies flexible ROAS targets; Google's internal data covers March 11 to April 11, 2025.