Enhanced CPC removed from Search and Display campaigns; remaining campaigns moved to Manual CPC
- Date
- Mar 31, 2025
- Primary source
- Google Ads Help
Effective the week of March 31, 2025, Enhanced CPC is no longer available for Search and Display campaigns. Campaigns not migrated beforehand now run on Manual CPC. Google recommends Maximize conversions, Maximize conversion value or Maximize clicks instead.
Announced in September 2024: new campaigns lost the ECPC option in October 2024 and existing campaigns were migrated in March 2025. ECPC continued to appear in the UI through May 2025 while the transition completed.
Sources
- open_in_newAbout Enhanced CPC (ECPC)Google Ads Help · Mar 31, 2025
- open_in_newGoogle Ads To Sunset Enhanced CPC In March 2025Search Engine Roundtable · Sep 9, 2024
Related changes
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