Google Ads Change History
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Change historychevron_rightGoogle Adschevron_rightJul 27, 2025

Responsive search ads gained asset-level impressions, clicks and conversions in place of Good/Best labels

Date
Jul 27, 2025 (first reported)
Regions
Global
Primary source
PPC News Feed

Google began replacing the Low/Good/Best performance labels on RSA headlines and descriptions with actual metrics such as impressions, clicks and conversions per asset, available under Campaigns > Assets > Performance.

Rollout was partial at the time of the report. This restores the ability to evaluate individual ad copy assets quantitatively.

Sources

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