Smart Bidding Exploration went live for Target ROAS campaigns in all accounts

Smart Bidding Exploration, which lets Target ROAS strategies bid on queries that fall outside the strict target but are likely to convert, became available for tROAS campaigns and portfolios in all Google Ads accounts.

Announced at Google Marketing Live in May 2025 alongside AI Max. Google's Highlights of 2025 page cites an 18% increase in unique converting search query categories and 19% more conversions for campaigns using the feature.