Brand inclusions and exclusions for new Search campaigns now require AI Max to be enabled
- Date
- Jul 17, 2025 (first reported)
- Regions
- Global
- Primary source
- PPC News Feed
For new Search campaigns, adding brand inclusion or exclusion lists now requires enabling AI Max in the campaign. Existing brand lists on older campaigns keep working and can still be removed.
Coverage: Search Engine Land (2025-07-18); Search Engine Roundtable (2025-07-22). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.
Sources
- open_in_newBrand Inclusions and Exclusions Moving into AI MaxPPC News Feed · Jul 17, 2025
- open_in_newGoogle Ads moves brand controls under AI Max in new search campaignsSearch Engine Land · Jul 18, 2025
- open_in_newGoogle Ads Brand Inclusions & Exclusions In AI MaxSearch Engine Roundtable · Jul 22, 2025
Related changes
Undo