Google briefly announced removal of manual language targeting from Search campaigns by end of 2025

Date

Aug 18, 2025 (first reported)

Regions

Global

Primary source

Google Ads Help

Sources

• open_in_new
  About language targetingGoogle Ads Help · Aug 18, 2025
• open_in_new
  Google Replaces Language Targeting With AI in Search... Or Not?PPC News Feed · Aug 18, 2025

Related changes

• Dec 8, 2025Image assets on mobile search ads tested a slide-in animation
• Nov 25, 2025Ads began appearing inside Google AI Mode responses in the US
• Nov 21, 2025Ads began appearing widely in AI Mode results after months of limited testing
• Nov 20, 2025Google tested grey background shading behind search ads and the local pack
• Nov 10, 2025Destination requirements policy blocked phone numbers linked to fraud or prior violations
• Oct 29, 2025Bid caps and floors added to Maximize conversion value portfolio strategies

← See this change in the change history