Message assets added Facebook Messenger and Zalo alongside SMS and WhatsApp

Date

Aug 31, 2025 (first reported)

Regions

Global

Primary source

Google Ads Help

Sources

• open_in_new
  About message assetsGoogle Ads Help · Aug 31, 2025
• open_in_new
  Message Extension Gets Facebook and Zalo SupportPPC News Feed · Aug 31, 2025

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• Dec 19, 2025Help page quietly updated to show ads in AI Overviews live in 11 more English-speaking countries
• Dec 19, 2025Ads in AI Overviews expanded to 11 more English-language countries
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• Dec 8, 2025Image assets on mobile search ads tested a slide-in animation
• Nov 25, 2025Ads began appearing inside Google AI Mode responses in the US

← See this change in the change history