Search ads tested an 'X visits in the past month' engagement label

Date

Aug 22, 2025 (first reported)

Primary source

Search Engine Roundtable

Sources

• open_in_new
  Google Ads Continues Testing X Visits In Past Month LabelSearch Engine Roundtable · Aug 22, 2025

Related changes

• Dec 19, 2025Help page quietly updated to show ads in AI Overviews live in 11 more English-speaking countries
• Dec 19, 2025Ads in AI Overviews expanded to 11 more English-language countries
• Dec 16, 2025Ads Liaison clarified exact match keywords don't block broad match from serving in AI Overviews
• Dec 8, 2025Image assets on mobile search ads tested a slide-in animation
• Nov 25, 2025Ads began appearing inside Google AI Mode responses in the US
• Nov 21, 2025Ads began appearing widely in AI Mode results after months of limited testing

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